Five TrustFlow diagnostic tools powered by the Behavioral SuperPowers® Assessment — a complete trust measurement system for individuals, teams, and organizations. Stop guessing where trust breaks down. Start measuring it.
"You can't coach what you can't see. You can't improve what you can't measure. Trust is behavioral — and behavior is measurable."— Jeff Morris, Founder of TrustFlow™
Most organizations treat trust as a feeling — something you either have or don't. TrustFlow treats it as a behavioral system with observable inputs and measurable outputs.
When you can score trust, you can coach it. When you can coach it, you can scale it. The five TrustFlow diagnostic tools work together as a progressive system — each one reveals a different layer of your trust wiring.
Every TrustFlow engagement starts with DreamSmart's proprietary Behavioral SuperPowers® Assessment — built on 45+ years of DNA Behavior research across 125+ countries. The BSP identifies your natural behavioral style — how you communicate, lead, handle conflict, and build trust by default.
Each assessment builds on the BSP foundation — adding depth, specificity, and measurability to your trust journey.
A 1:1 deep-dive with Jeff Morris combining your BSP results, life trust data, and behavioral patterns into a personalized trust action plan. The most transformative single session in the TrustFlow system.
Book a TrustFactor SessionTranslates your BSP Identity into five measurable trust continuums — Skeptical vs. Trusting, Controlling vs. Delegator, Suspicious vs. Open, Questioning vs. Approachable, and Exacting vs. Relaxed.
Included in all programsYour personal trust score — a single number that captures how consistently you practice trust-building behaviors across the 12 Cs. Track it over time to see growth.
Included in all programsThe organizational version of the TFI. Aggregates individual trust scores to produce a team-level trust dashboard — revealing exactly where collective trust is strong and where it's breaking down.
Included in team programsThe tools aren't standalone tests — they're a progressive diagnostic system. Starting with BSP data, each layer builds on the last, creating a complete picture of your trust wiring.
Discover your natural behavioral wiring — your SuperPower, your blind spots, and your default trust patterns.
The High Trust Life Profile reveals your trust wiring across five continuums — how Trusting, Open, Approachable, Delegating, and Relaxed you naturally are. See exactly where trust flows and where it stalls.
A 1:1 coaching session with Jeff Morris combines all your data into a personalized trust strategy and 30-day action plan.
Track your TFI (individual) or TTFI (team) over time. Watch your trust score rise as micro-behaviors compound into lasting change.
Choose a time that works. No prep needed — we'll send you everything.
15-minute online assessment. Take it from anywhere — phone, tablet, or desktop.
Your results decoded. Your trust patterns revealed. A personalized 30-day plan built live.
Immediate clarity. Specific behaviors. Measurable trust growth from day one.
Your 2-page spread in the book. Your full assessment suite. Your story alongside 30 leaders changing how the world thinks about trust.
"The TrustFactor session was the most illuminating experience I've had in my career. Jeff doesn't just show you the data — he shows you the behaviors behind the data and exactly what to do next."— Fortune 500 Executive Coaching Client
Book a TrustFactor Coaching Session with Jeff Morris. Walk away with a personalized trust strategy, your behavioral blueprint, and a 30-day plan you can start executing immediately.