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Jeff Morris, The High Trust Guy

Jeff Morris.

The High Trust Guy · CEO & Founder, DreamSmart Behavioral Solutions

Marine veteran. Behavioral scientist. Founder of the world’s only Black-owned behavioral science firm — and the heart behind the TrustFlow movement.

Jeff founded DreamSmart Behavioral Solutions after six years in the U.S. Marine Corps and decades across sales, real estate, and lending. In 2009 he co-founded SpendSmart.org, which evolved into DreamSmart Academy and a cloud-based platform that now delivers 575+ behavioral insights in under ten minutes.

A four-time bestselling author and leading voice on Neuro-Behavioral Finance with an M.A. in Executive Coaching from Concordia University Irvine, Jeff is the mentor leaders describe as the one who shifts not just skills, but mindset.

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