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Eric Ranks, Founder of The Veterans Connection

Eric Ranks.

Founder, The Veterans Connection · Co-Founder, 22 Salute Spirits & Coffee

Cancer survivor at five. Mental health survivor. The leader who turned his hardest chapters into a mission to make sure other people get out alive — 22 veterans at a time.

Eric does not speak about mental health from a theory. He speaks from the floor. A survivor of childhood leukemia at age five, and later of an accidental overdose on antidepressants during a mental health crisis following his divorce, Eric took his hardest chapters and built a mission around them. The son of a U.S. Air Force veteran and clinical neuropsychologist, he founded The Veterans Connection (TVC) in 2012 as a 501(c)(3) focused on veteran and first responder mental health and suicide prevention — tackling the heartbreaking reality that 22 veterans die by suicide every day in the United States.

To create a sustainable funding engine for TVC, Eric co-founded 22 Salute Spirits & Coffee, a mission-driven social enterprise offering premium South Texas Mesquite Smoked Coffee and veteran-made spirits, including 22 Salute Vodka, filtered 22 times in honor of the 22 lives lost each day. He is a four-time international bestselling author, LA Tribune Best Selling Author, certified health and wellness coach, podcast host, and digital marketing expert with 24 years in sales training and leadership. His chapter is a rare gift — from a leader who had to rebuild trust with himself first before trying to help anyone else.

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