Executive Chairman & Founder, DNA Behavior International · Behavioral Solutions Architect
Reformed CPA. Serial entrepreneur. Global pioneer in behavioral
insights. Forty years proving one truth: pressure reveals
hardwired behaviors — and decision intelligence is how
high-trust cultures get built at scale.
Hugh founded Atlanta-based DNA Behavior International in
2001 after experiencing firsthand the psychological safety benefits of
openly sharing behavioral style with employees, clients, and family.
What started as a hunch became one of the most influential behavioral
tech platforms in the world. DNA Behavior today serves over 3.5 million
people annually in 125 countries through its Full Scan discovery process,
and has reached 275 million participants via its AI-powered Digital Scan.
The platform uncovers over 4,000 hardwired behaviors and money insights
— quantifying how people actually make decisions around work,
finances, communication, and daily life.
A Titan 100 CEO, Behavioral AI Solutions Architect, and award-winning
innovator and author, Hugh’s most recent whitepaper
Mastering Your Money Energy introduces a working formula for
measuring and applying money energy across work and life. His Pegasus
Ratings research, built on analysis of nearly 5,000 S&P 500 executives,
has mapped the behavioral traits that correlate with higher company
valuations and long-term profitability. His chapter leverages over 40
years of hands-on behavioral research to answer the question every
leader faces: how do you build a culture where trust is not just a
value on the wall, but a measurable behavior in the data?