Founder, The Membership Marketing Lab · Creator of Marketing with Heart
Marketing strategist and membership builder — the person
leaders trust to turn an audience into a community, and a community
into recurring revenue.
Kelly Howard is the founder of The Membership Marketing Lab
and the creator of Marketing with Heart — a
people-first approach to building memberships, subscriptions, and
communities that generate predictable, recurring revenue. As a fractional
CMO and VP of Marketing, she helps experts, founders, and organizations
translate what they do into language the market actually understands, then
turns one-time buyers into members who stay.
Her work sits squarely on trust. A membership only compounds when people
believe the promise will be kept month after month — so Kelly builds
the messaging, offers, and retention systems that earn that belief and
protect it. Most recently she served as fractional VP of Marketing at
PeopleTransformation.ai, helping shape its go-to-market and launch strategy,
and she shares Marketing with Heart with a growing audience online.